In this article, I'm talking to Andrew, the founder of the web3 productized subscription development agency "One2all".
The Web3 market - involving crypto, NFTs, and blockchains - has grown from almost nothing to a massive industry in the past decade. There's much to say about the industry, but one of its hallmarks is that it provides everyone a platform to launch their imaginative ideas to a worldwide audience. While this removes certain entry barriers - like a lack of funds or administrative overheads - it raises certain technical barriers.
Without coding knowledge and an understanding of blockchains, creating a successful product becomes quite challenging. These barriers have meant that most products have been developed by individuals with more technical backgrounds, which, in a sense, limits the "design space". For creative types, embarking on a project alone was not feasible, and finding a technical co-founder is usually challenging due to high demand. To make matters worse, the blockchain space changes so rapidly that even experienced software engineers can struggle to keep up.
Andrew believes he has found a solution to this with his productised subscription service agency "One2all": Its mission is to unlock value for everyday creators, collaborators, and curators of quality works by swiftly and affordably building web3 apps using no-code tools like Bubble.
Innovation for Clients
Andrew now has a couple of clients subscribing on a monthly basis. Yet, he has noticed two significant differences between his business, One2all, and Brett's DesignJoy: Firstly, Brett's clients are primarily enterprises that can easily afford the $5,000 monthly price tag. In contrast, the web3 landscape is populated with solo founders whose next objective is securing funding. Consequently, attracting and retaining clients poses a slightly greater challenge for Andrew.
Secondly, the "assembly line" approach that Brett advocates (async communication in Trello and no meetings) isn't ideal for One2all and Andrew. Software development diverges from design - a one-hour conversation can help Andrew gain a clear understanding of the client's desires, saving him hours of back-and-forth. Additionally, Andrew enjoys conversing with founders and can leverage the feedback he receives to further refine the off-the-shelf product. This continuous iteration of the core product template enables One2all to deliver at remarkable speed: A customised NFT marketplace for tattoos was recently created in just 6 days!
Another contributing factor to swift delivery is One2all's partnership with an established no-code agency that grew organically. This partnership empowers Andrew to rapidly scale up or down. Andrew favours this adaptable partnership over hiring to scale. He aims to remain a solo entrepreneur, focusing on what he loves, without the burden of managing people and securing their buy-in - especially since One2all evolves rapidly alongside the dynamic web3 industry. Another key to Andrew’s success is his acquisition and merger with novabloq, the leader in web3 plugins with over 40 plugins — making One2All into the one stop shop for no-code web3.
Challenges and Future Prospects
Andrew has yet to explore paid marketing; all his clients thus far have come through inbound channels. He considers diving into marketing when time allows and considers the possibility of using AI (for example, for generating blog content).
However, for now, his main challenge lies in determining the exact value arbitrage for his no-code subscription service. In the realm of design-oriented service subscriptions, the value arbitrage is fairly evident: enterprises would need to pay at least twice what they pay for the subscription to hire a full-time employee, and probably receive less productivity for it. Software on the other hand faces an issue: Larger enterprises typically have existing code-based software systems in place. Bolting on and maintaining a no-code element or tool on top is often not feasible or cost-effective.
This is why Andrew is focusing on the web3 grassroots - the emerging solo entrepreneurs. While charging them $5,000 a month can sometimes be a challenge, their alternative might involve shelling out upwards of $200,000 annually for a Solidity software developer.
This is where One2all’s value arbitrage lies and how it lowers the barrier to entry for new web3 products, which - in the spirit of web3 - allows more diverse and innovative ideas to thrive.
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